About Us
Founded as an innovative extension of Plastichead, one of the UK's largest music merchandise companies, Axe & Ale represents a natural evolution in the music industry's relationship with craft beverages. Our unique position at the intersection of music and craft beverages allows us to create authentic, powerful partnerships that resonate with fans and consumers alike.
> 35 Years
> 185
Artists and bands on our roster
Music and marketing experience
Our Leadership
Our founding partners bring together an exceptional blend of expertise in music, licensing, law, and innovation:
Steve Beatty - Founder & CEO
As the founder of Plastichead, Steve brings over three decades of experience in music merchandising and licensing. His deep industry connections and understanding of brand partnerships have helped build one of the UK's most successful music merchandise companies, with a portfolio of over 3,000 artists.
Terry Marsh - Legal & Licensing Director
A renowned entertainment and intellectual property lawyer, Terry's expertise spans music, technology, and licensing. Through RafterMarsh UK, he has established himself as a leading figure in entertainment law, bringing crucial legal and licensing expertise to our partnerships.
James Nash - Innovation & Strategy Director
With a background in AI and business transformation, James brings a fresh perspective to beverage industry partnerships. His experience in developing innovative business solutions and understanding of emerging technologies helps drive our forward-thinking approach to brand collaborations.