Join forces with rock bands and breweries.

Enhance brand visibility through strategic collaborations.

Boost your reach with music industry expertise.

We unlock new avenues for growth by bringing together craft beverage producers (spanning beer, rum, whiskey, gin, and more) and globally influential musicians and personalities. Our licensing platform creates mutually beneficial partnerships and expands market reach worldwide.

Global Collaborations - Unlocking New Markets for Craft Beer and Spirits

ROSTER

Building better brands

Axe & Ale' sister company Plastichead, has been a leading force in the UK music and merchandise industry for over 30 years. Axe & Ale builds dynamic partnerships to bring rock band-branded beers for the UK market. This collaboration leverages PlasticHeads extensive music licensing expertise and existing agreements with a diverse roster of iconic bands, paired with UK brewery's proven production, distribution, and marketing capabilities, creating a winning formula for market expansion and brand growth.

Established Music Licensing Expertise

We have existing agreements with a diverse range of rock bands, from established legends like Hawkwind to heavyweights like Mastodon. Our partnerships with Warner Bros Music and Universal Music (Bravado) ensure access to a wide range of potential brand collaborations, allowing us to secure the necessary rights for band-related beer releases.

Deep understanding of music merchandising and fan engagement

With over three decades of experience in creating and distributing successful band merchandise, we have a proven track record of understanding and catering to the unique needs and preferences of music fans. Our expertise in fan engagement will ensure that each beer release is supported by a comprehensive marketing and promotional strategy tailored to the target audience.

Our in-house design team works together with our brewery partners to ensure the label and packaging design for each are visually appealing and an authentic representation of the band's identity. We understand the importance of creating a strong visual connection between the beer and the band to enhance brand recognition and appeal.

Commitment to design excellence

The Axe & Ale Advantage

We connect rock bands and breweries, enhancing brand recognition and expanding market reach effectively.

The Proven Success of Band-Branded Beers

Iron Maiden's "Trooper" (Robinsons Brewery)*: With over 35 million pints sold worldwide since 2013, Trooper is a testament to the power of brand loyalty and a dedicated fanbase. The dedicated website, launched in 2014, still receives over 11,000 monthly visitors, demonstrating sustained consumer interest.

Iron Maiden: Trooper

Motörhead's "Röad Crew"

Motörhead's "Röad Crew" (Camerons Brewery)**: Launched in 2016 and available in major supermarkets, Röad Crew has sold over 1 million pints, with a dedicated website attracting 5,000 monthly visitors for direct sales.

The synergy between rock music and beer is undeniable, and successful collaborations have already demonstrated the tremendous potential of this market:

This ongoing collaboration, which began in 2016, has produced over 10 limited-edition beers, showcasing the appeal of variety and innovation within a band-branded line.

Deftones x Belching Beaver Brewery

Why work with us?

Access a new, passionate customer base

Tap into a ready-made market of dedicated rock music fans who are eager to engage with band-related products.

Benefit from the media attention and social media buzz generated by high-profile band collaborations, expanding your brand's reach and reputation.

Develop unique and exciting beers that attract new demographics and strengthen your brewery's reputation for innovation and quality.

Increase brand visibility and recognition

Diversify product offerings and enhance brand image

Unique Market Edge

By emphasizing the connection between the product and beloved musical icons, we provide a unique market edge unavailable to beers relying solely on quirky names for intrigue. Our band-branded beers promise not only quality and flavor but an experience enriched by music heritage and fan engagement. This advantage translates into higher initial interest, stronger emotional ties, and sustained sales growth, ultimately enhancing your brewery's market position and reputation.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The collaboration between Axe & Ale and our band expanded our reach significantly.

Veil of Shadows

Axe & Ale helped us connect with breweries, bringing in new revenue for and opportunities.

Crimson Vengeance